Free course / Know — Data & intelligence
Reading the come-back signals.
Learn to see who is drifting away before they leave.
Join the free courseWhy this matters
Most brands measure acquisition with precision and measure return with a guess. The signals are already in your data. Nobody is reading them.
Five films
The course
- 01
After acquisition
Why the second purchase matters more than the first, and why most dashboards cannot see it.
Film coming - 02
The four come-back signals
Recency, frequency, breadth and response, read as behaviour rather than as columns.
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The drift moment
Finding the point where a regular stops being one, and naming it in days instead of feelings.
Film coming - 04
From signal to segment
Turning behaviour into four or five groups your team can act on this month.
Film coming - 05
Your first signals audit
Running the audit on your own customer base with the worksheet.
Film coming
You leave with
- A shared language for return behaviour
- Your drift moment, defined
- A first segmentation you can act on
Free / by email
Join the course
The films arrive by email, one at a time. It is part of one system: Know, Move, Feel, Connect.
Go deeper / Masterclass
The customer intelligence system.
See the masterclassOne system / the other practices