How we work
Built around the problem. Not a fixed team.
Maria leads strategy and commercial direction, then assembles the capabilities the work demands.
Different customer problems need different capabilities. Maria leads the mandate from diagnosis through delivery, keeping the commercial logic intact.
Senior leadership. Specialist teams. Built for the problem.
- Strategy
- Creative
- Data
- AI
- Technology
- CRM
- Experience
- Activation
- Partnerships

Founder
Founder led. Commercial by design.
Maria Sastre works where customer behaviour, brand, data and commercial growth meet. She has built loyalty, customer experiences, partnerships and commercial ecosystems across Nordic hospitality, entertainment and consumer business.
She works with More Alliances and selected independent experts from her network when the challenge calls for deeper specialist capability.
Maria SastreFounder & Customer Growth Strategist