Masterclass / Know — Data & intelligence
The customer intelligence system.
Build the system that tells your leadership team who is coming back, who is leaving, and why.
Apply for a placeThe problem
Your data describes transactions. Your decisions need behaviour. The gap between them is where customers quietly leave.
For
- Commercial, CRM and insight leaders
- Teams with customer data but no shared view of return
- Brands preparing a loyalty or CRM investment
Four modules
The work
- 01
The return model
Defining what coming back means for your business, in your own data.
- 02
Signals and segments
Building a segmentation the whole organisation can read and act on.
- 03
The drift playbook
Triggers and responses for each stage of disengagement.
- 04
The leadership view
One page that puts return behaviour on the leadership agenda.
You leave with
- A return model built on your own data
- A segmentation with owners
- A leadership dashboard specification
Small group, by application. Delivered in person or live online, working on your own data.
By application
Apply for a place
Tell us about your situation. We reply personally and discuss fit and format in conversation.
Start free
Take the free course first