Proof · Strawberry
A system measured by what changed.
A loyalty transformation across brand, customer experience, commercial model and ecosystem — 300+ hotels, 3M+ members.
+62%Customer lifetime value
+10%Shift to direct channels
+15%Incremental revenue
350K+New members in three years
+20%Retention
90%+NPS
SPENNLoyalty currency — acquisition, transaction and engagement aligned across a multi-owner Nordic ecosystem.
Partner portfolioGovernance, KPI and budget logic rebuilt beneath 30+ partners.