AGAIN. / Maria Sastre
Masterclass / Move — Loyalty & behaviour
Designing loyalty that earns its cost.
Redesign your loyalty mechanics around the behaviours that grow the business.
Apply for a placeThe problem
Most programmes grow members and lose margin. The mechanics reward the past instead of changing the future.
For
- Loyalty and CRM owners
- Commercial directors questioning programme cost
- Brands launching or relaunching a programme
Four modules
The work
- 01
Programme diagnosis
Testing every mechanic against the four commercial jobs.
- 02
Behaviour design
Choosing the behaviours to change and designing mechanics for each.
- 03
Value exchange
Benefits customers want that the business can afford.
- 04
Proof
An incrementality and measurement plan finance will accept.
You leave with
- A diagnosed programme
- A redesigned mechanic set
- A measurement plan with control logic
Small group, by application. Delivered in person or live online, working on your own programme.
By application
Apply for a place
Tell us about your situation. We reply personally and discuss fit and format in conversation.
Start free
Take the free course first