AGAIN. / Maria Sastre
Masterclass / Connect — Partnerships & ecosystems
Building a partnership ecosystem.
Build a partner portfolio that creates value customers cannot get anywhere else.
Apply for a placeThe problem
Partnerships are signed one by one and judged by announcement. Few are designed as a system, and fewer are measured as one.
For
- Partnership and commercial leaders
- Brands with a loyalty programme ready to open up
- Destinations and venues building an ecosystem
Four modules
The work
- 01
Ecosystem strategy
What role partners play in your return model.
- 02
Partner selection
A scoring model by customer, moment and commercial logic.
- 03
Deal architecture
Exchanges of value, data and ownership that hold up over time.
- 04
Portfolio governance
Tiers, reviews and measurement across the whole portfolio.
You leave with
- An ecosystem strategy
- A scored partner pipeline
- A governance and measurement model
Small group, by application. Delivered in person or live online, working on your own partner landscape.
By application
Apply for a place
Tell us about your situation. We reply personally and discuss fit and format in conversation.
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